When legendary candymaker Mars sought to steal share from York Peppermint Patty, the idea was to create iconography that lived beyond mere bite and smile. Both :30 TVCs “Fairytale” and “Perfect Match” drove sales and outpaced the company’s ability to keep the product stocked, contributing to a brand share increase of .3 points in 2007. The commercials were taken off the air in advance of the 12-week media buy as demand outstripped supply of the product. This was solely attributed to the work created by the agency. As a result, UniWorld was named Mars Agency of the Year in 2008.
Celebrity mom Holly Robinson Peete and the importance of a beautiful healthy smile was the simple yet true-to-life focus of this Matthew Rolston directed commercial.
Group Creative Director: Lynn Pitts ACD/Art Direction: Sharon Pandolfo ACD/Copywriter: Denise Byrd Director: Matthew Rolston
Johnson's Body Care
For the launch of the Johnson’s adult line extension, both new and traditional media were utilized with a strong social overlay. Tactics included: display, YouTube interstitials, print, television, outdoor and original content for all social media channels. Grand Prize for the hashtag video contest was an all-expense paid trip to a dream* 24-hour city (*New York, London, Paris or Tokyo) Key Social Influencers were selected to contribute their 24-hour story to the campaign.
Johnson's Skin Care
The importance of personal style and that empowering feeling of doing it yourself resonated strongly with all women, resulting in a 50/50 crossover media buy with the general market and a significant lift in sales during the run of the campaign.