With more than a decade of experience in advertising Sharon Pandolfo Pérez is a creative leader with a passion for developing beautiful and strategic storytelling. A rare hybrid of both creative and marketing knowledge she is skilled in creative direction, art direction, branding, digital strategy, media buying, public relations, event marketing, influencer strategies and social media efforts.
In her tenure as the Executive Marketing Director at Bernardo Fashions, she established an in-house creative and marketing division where she not only led creative campaigns from concept to execution but she managed the budgets and mapped out the media buys as well. Using the best talent, both in front of and behind the camera, Sharon successfully developed teams to manage social strategy, develop and curate content as well as pitch public relations for all the in-house brands. She also forged critical relationships with key retailers such as Barneys, Neiman Marcus, Saks Fifth Avenue and Nordstrom to collaborate with their in-house marketing teams to develop programs to further support sales efforts and showcase house brands.
At UniWorld, her 3Musketeers Mint campaign’s fairytale concept blended strategic insight with an empowering message for women, which not only lead to successfully launching the flavor but it sold out the candy bar and made history as UniWorld was named Mars “Agency of the Year” unseating BBDO for the first time. She also successfully developed campaigns for Colgate-Palmolive brands: Total Advance Whitening, MaxFresh, MaxWhite, as well as creating a campaign for The Home Depot that directly increased sales & grew class enrollment size with the female target audience.
At Prime Access, Inc., Sharon developed integrated marketing campaigns targeting the Hispanic and African American audiences which earned her a gold PhAme Award for her work on the successful launch of Gardasil in the Hispanic market.
An ever evolving creative, Sharon spends her free time as an arts advocate. Her photo essay: “The Parkchester Project” hosted on Instagram documents the terracotta artwork of American sculptors Joseph Kiselewski, Carl L. Schmitz, Edmond Amatesis and others. Using “The Parkchester Project” as her vehicle, she was able to expose how many of the priceless World War 2 era sculptures were carelessly destroyed during façade renovations. The story was covered by CBS, NY1, News12 and Bronxnet television which helped gain the interest of the public and lead the National Academy of Design & Landmarks Commission to help in conservation efforts. She is currently, working with the Landmarks Commission to landmark and protect the Parkchester area.