With more than a decade of experience in advertising Sharon Pandolfo Pérez is a creative leader with a passion for developing smart, strategic storytelling.
Since the inception of her creative consultancy in 2009, when not in a staff role Sharon works with a range of clients in the fashion, lifestyle, digital, and healthcare industries. As a consultant, she understands the intersection of creative direction and streamlining business operations to deliver on brand goals. She is very hands-on with sourcing and contracting vendors to drive efficiencies for her clients.
In her tenure as the Executive Marketing Director at Bernardo Fashions, she developed an in-house creative department and marketing division where she led business development to deliver creative campaigns from concept to execution. Using the best talent, both in front of and behind the camera, Sharon successfully developed teams to manage social strategy, develop and curate content as well as pitch public relations for all the in-house brands. She also forged relationships with key retailers such as Nordstrom to collaborate with their in-house marketing teams to develop programs to further support sales efforts.
At UniWorld, Sharon brought fresh thinking and strategic insight to the 3Musketeers Mint campaign, which launched to resounding success and established UniWorld as Mars “Agency of the Year.” She also successfully developed campaigns for Colgate-Palmolive brands Total Advance Whitening, MaxFresh and MaxWhite, as well as creating a campaign for The Home Depot that directly increased sales.
At Prime Access, Inc., Sharon developed integrated marketing campaigns targeting the Hispanic, African American, LGBT audiences while earning a gold PhAme Award for her work on the successful launch of Gardasil in the Hispanic market.
An ever evolving creative, Sharon spends her free time developing her lifestyle & travel blog “Have Smile Will Travel”, creating her first comedy pod cast, photo documenting the art deco terracotta sculptures of American artist Joseph Kiselewski and writing a script for a film based on “The Battle of Westchester Creek. A lover of art, culture, and especially history she draws much of her inspiration from the world around her. A Native New Yorker with roots in the Bronx she believes you should always color outside the lines and redefine cultural perceptions.